Hospital A:	Identifying interested RN's
	while getting the word out.

Through a combination of telemarketing and direct mail, RFA/Recruit employed a non-aggressive, positive message to directly contact and motivate nurses to consider a career with Hospital A.

Working from a phone script designed to be conversational while emphasizing the advantages of working at Hospital A, trained phone representatives focused on the hospital’s strengths and unique identity in the local community.

Within just three and a half weeks, we completed 5,000 phone conversations to licensed RN’s in the area.

As a result of our calls, 466 nurses indicated they were very interested in pursuing employment opportunities with Hospital A, and another 237 said they might be interested.

The phone representatives also reported a very positive response from the nurses.  In fact, even nurses that weren’t interested at the time were nevertheless impressed with Hospital A’s efforts to contact them personally.

Hospital A’s image was also enhanced by the “buzz” the call campaign created within the larger nursing community.

Hospital B:	100 Nurses in
	100 Days.

 

Our client had set a goal of identifying, contacting, and hiring 100 nurses in 100 days.  RFA/Recruit’s phone representatives spoke with 5,000 licensed RN’s in just 6 days with record results.

 

The phone script began by inviting nurses to a hospital open house.  Interested nurses were directed to register either by phone or online.

 

The flexibility of a phone conversation also allowed us to gather information to facilitate the hospital’s follow-up communications.  For example, in addition to inviting respondents to the open house, we also asked each nurse to identify their specialty, years of experience, etc. allowing the hospital to focus hiring efforts on a pool of the more desirable candidates.

 

The 100 Days Campaign yielded these results:

 

1. Record attendance at the open house.

 

2. An additional 600+ nurses that couldn’t attend expressed continuing interest in employment.

 

3. Over 130 nurses were hired.

 

4. The hospital now has a database containing up-to-date information on hundreds of nurses in the area for future follow-up.